{"id":23058,"date":"2023-11-30T17:41:39","date_gmt":"2023-11-30T20:41:39","guid":{"rendered":"https:\/\/jornalemfoco.online\/?p=23058"},"modified":"2023-12-01T14:01:35","modified_gmt":"2023-12-01T17:01:35","slug":"aprenda-a-fazer-anuncios-no-facebook-instagram","status":"publish","type":"post","link":"https:\/\/jornalemfoco.online\/en\/dicas\/aprenda-a-fazer-anuncios-no-facebook-instagram\/","title":{"rendered":"Learn how to advertise on Facebook and Instagram!\u00a0"},"content":{"rendered":"<p>Despite being a clich\u00e9 phrase, it is always good to remember that \u201cadvertising is the soul of the business\u201d. The soul must be cared for so that it maintains its strength over time; To do this, you need to learn how to advertise on Facebook and Instagram the right way.<\/p>\n\n\n\n<p>The process can be a bit tiring at first, it&#039;s true. However, once everything is properly configured, your life will become even easier.\u00a0<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/jornalemfoco.online\/wp-content\/uploads\/2023\/11\/image-38.png\" alt=\"\" class=\"wp-image-23059\" srcset=\"https:\/\/jornalemfoco.online\/wp-content\/uploads\/2023\/11\/image-38.png 400w, https:\/\/jornalemfoco.online\/wp-content\/uploads\/2023\/11\/image-38-300x300.png 300w, https:\/\/jornalemfoco.online\/wp-content\/uploads\/2023\/11\/image-38-150x150.png 150w, https:\/\/jornalemfoco.online\/wp-content\/uploads\/2023\/11\/image-38-12x12.png 12w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Advantages of advertising on these platforms<\/strong>&nbsp;<\/h2>\n\n\n\n<p>The advertising market has long migrated ferociously to digital media. The reasons behind this are these:<\/p>\n\n\n\n<ul>\n<li><strong>Great extent:<\/strong> Do you want to meet as many people as possible on the internet? Facebook has just over 3 billion monthly active users, while Instagram has something close to 2 billion;&nbsp;<\/li>\n\n\n\n<li><strong>Low cost: <\/strong>You don&#039;t need to inject large amounts of capital to start spreading your name across the network;&nbsp;<\/li>\n\n\n\n<li><strong>Great targeting: <\/strong>You need to make your ads reach the right people. Various tools allow them to reach only those who share the same values and interests as you;&nbsp;<\/li>\n\n\n\n<li><strong>Speed: <\/strong>The results obtained online are usually much faster than those obtained through traditional media, such as radio and television;&nbsp;<\/li>\n\n\n\n<li><strong>Monitoring: <\/strong>It is not possible to monitor a billboard&#039;s advertising performance very accurately. On the other hand, digital metrics for Facebook and Instagram ads are completely verifiable.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Therefore, people and companies of all types and sizes can be part of this important revolution in the way people consume on the internet.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ad now (the right way)<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Follow the step by step carefully and your advertising campaigns will certainly bear much more fruit from today onwards.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Access Ads Manager<\/strong>&nbsp;<\/h3>\n\n\n\n<p>To get started, you will need to access the <a href=\"https:\/\/www.facebook.com\/business\/tools\/ads-manager\" target=\"_blank\" rel=\"noreferrer noopener\">Ads Manager<\/a> from Facebook. Log in to have access to all administrative tools. click in <strong>Access Ads Manager<\/strong> to continue. &nbsp;<\/p>\n\n\n\n<p>The following screen will show your ad accounts linked to your Facebook account. Click on your account name to proceed to the section <strong>Campaigns<\/strong>.&nbsp;<\/p>\n\n\n\n<p>On the top left side of the screen, click <strong>Campaigns<\/strong> and then click <strong>To create<\/strong>. You will have to choose the type of purchase: Auction or Reserve. &nbsp;<\/p>\n\n\n\n<p><strong>Read too: <a href=\"https:\/\/jornalemfoco.online\/en\/listas-e-curiosidades\/qual-o-melhor-horario-para-postar-em-redes-sociais\/\" target=\"_blank\" rel=\"noreferrer noopener\">When is the best time to post on social media?<\/a><\/strong><\/p>\n\n\n\n<p>These are the differences between each:&nbsp;<\/p>\n\n\n\n<ul>\n<li><strong>Auction: <\/strong>A budget is set by you and Facebook will do the work of optimizing the delivery of your ads;&nbsp;<\/li>\n\n\n\n<li><strong>Reservation:<\/strong> You buy a specific space for the ads you want to run.&nbsp;<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/jornalemfoco.online\/wp-content\/uploads\/2023\/11\/image-39.png\" alt=\"\" class=\"wp-image-23060\" srcset=\"https:\/\/jornalemfoco.online\/wp-content\/uploads\/2023\/11\/image-39.png 400w, https:\/\/jornalemfoco.online\/wp-content\/uploads\/2023\/11\/image-39-300x300.png 300w, https:\/\/jornalemfoco.online\/wp-content\/uploads\/2023\/11\/image-39-150x150.png 150w, https:\/\/jornalemfoco.online\/wp-content\/uploads\/2023\/11\/image-39-12x12.png 12w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/figure><\/div>\n\n\n<p><strong>Image: DOM Agency<\/strong>&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Define the campaign objective<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Once you define the type of purchase, you will need to choose the objective of your campaign. This step is very important, as it will serve as a basis for the algorithms to better understand what you need:&nbsp;<\/p>\n\n\n\n<ol start=\"1\">\n<li><strong>Recognition:<\/strong> This option must be checked if you want your ads to be easily remembered by people;&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol start=\"2\">\n<li><strong>Traffic: <\/strong>Do you want to increase the number of clicks on a Facebook page, Instagram profile, app or website? Choose this option;&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol start=\"3\">\n<li><strong>Engagement: <\/strong>The ideal choice for those seeking interactivity with the public;&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol start=\"4\">\n<li><strong>Registrations: <\/strong>As the name suggests, you seek new registrations for your brand;&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol start=\"5\">\n<li><strong>App promotion: <\/strong>Have you created an interesting application and want everyone to know about it and download it? This is the ideal choice;&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol start=\"6\">\n<li><strong>Sales:<\/strong> Find people who are most likely to buy your products or services.&nbsp;<\/li>\n<\/ol>\n\n\n\n<p>This is an extremely personal choice and will depend on the objectives of your advertising campaign. After completing your choice, click <strong>Continue<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Select the option to <strong>Create manual XXX campaign<\/strong> (where XXX is the type of campaign you want to run) and proceed to the next screen.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Create your campaign<\/strong>&nbsp;<\/h3>\n\n\n\n<p>In <strong>Campaign name<\/strong>, create a descriptive name for it so that it can be found later in the panel. In <strong>Special ad categories<\/strong>, explain what you want to advertise on the internet as precisely as possible. Once everything is ready, click <strong>Advance<\/strong>.&nbsp;<\/p>\n\n\n\n<p>click in <strong>Create template<\/strong> in <strong>Ad set name<\/strong> to name your ad sets according to the correct parameters. Then choose the type of conversion you want to make (Website, App, Messaging apps, Instagram Profile or Calls).&nbsp;<\/p>\n\n\n\n<p>In <strong>Budget and schedule<\/strong>, you must tell Ads Manager how much you intend to spend per day. Obviously, the more you can inject, the greater your ad&#039;s reach will be. Set the start and end date, if any. If an end date is not set, you will be charged until you cancel manually.&nbsp;<\/p>\n\n\n\n<p>From category <strong>Audience controls<\/strong>, you can define the exact geographic location of your target audience and create very specific parameters, such as gender, age and language. &nbsp;<\/p>\n\n\n\n<p>Ads Manager shows the <strong>Estimated daily results<\/strong> on the bottom right side of the screen. This will give you an idea of how your campaign should perform throughout the entire cycle. Once everything is in order, click <strong>Advance<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Upload all the information regarding your ad (texts, images, videos, etc.), select which pages and profiles they should run on and, when everything is ready, click <strong>Publish<\/strong> in the lower right corner of the screen.&nbsp;<\/p>\n\n\n\n<p><strong>Remember to always check all the information before continuing.<\/strong>&nbsp;<\/p>\n\n\n\n<p>Congratulations! Your ad on Facebook and Instagram is properly configured and will soon be published on the platform. It may take some time for approval, but it usually takes no more than a few minutes.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>It took a while, but it&#039;s over<\/strong><\/h2>\n\n\n\n<p>Ufa! You have to pay attention to a lot of details so that everything goes according to plan, right?! Furthermore, Meta (the company behind the social networks illustrated in this article) is always adding new features to its Ads Manager to make everyone&#039;s lives easier and more hassle-free.&nbsp;<\/p>\n\n\n\n<p>Appear on the internet, but in the right way!&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Despite being a clich\u00e9 phrase, it is always good to remember that \u201cadvertising is the soul of the business\u201d. The soul must be cared for so that it maintains its strength over time; To do this, you need to learn how to advertise on Facebook and Instagram the right way. The process can be somewhat\u2026 <a title=\"Learn how to advertise on Facebook and Instagram!\u00a0\" class=\"read-more\" href=\"https:\/\/jornalemfoco.online\/en\/dicas\/aprenda-a-fazer-anuncios-no-facebook-instagram\/\" aria-label=\"Read more about Learn how to advertise on Facebook and Instagram!\u00a0\">Keep reading\u2026<\/a><\/p>","protected":false},"author":93,"featured_media":23061,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[72],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Aprenda a fazer an\u00fancios no Facebook e no Instagram!\u00a0 - jornalemfoco.online<\/title>\n<meta name=\"description\" content=\"N\u00e3o pense que basta colocar dinheiro na plataforma e publicar: fazer an\u00fancios no Facebook e no Instagram \u00e9 uma arte! 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